The WPLC Digital Library Marketing Committee has created this set of resources to help libraries and library systems promote Wisconsin’s Digital Library to their communities.
Press Releases
Tips and Strategies
- As much as possible, add local interest content to your press release: quote a staffer or community member, add statistics that reflect your community or region, etc.
- Give context to the news that makes it interesting to read: tie press releases to something happening locally or nationally, to the season, to a holiday, etc.
- If possible, send press releases to a direct contact. If you don’t have a direct contact, try to find a person from the organization’s contact page, as opposed to a generic email address.
Graphics
Print Materials
- Wisconsin’s Digital Library posters, flyers, and business cards. PRINTS AND SHIPS FREE!
- OverDrive/Libby posters, flyers, half-sheets, bookmarks, buttons, etc.
Social Media
Wisconsin’s Digital Library on Social Media – Follow and share posts from your library account!
Additional Resources
- OverDrive/Libby social media graphics
- Additional Marketing and Promotional Materials from OverDrive
Need more help learinng to use Libby and Wisconsin’s Digital Library? Check out these recorded and upcoming live training sessions from OverDrive. You can also subscribe to OverDrive’s Libby Life blog or get the latest updates delivered to your inbox.